Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe?s largest-ever angel financing rounds. blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors including Archie Norman, currently chairman of UK broadcaster ITV; Kevin Lomax, the founder and former chairman and CEO of Misys Plc and director at M&S; and Tim Schoonmaker, chairman of Grapeshot Limited and ex-chairman of Emap Advertising and ex-CEO of Odeon Cinemas Ltd.

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